Any game that offers Xperia PLAY controls will be considered, and will benefit from being pushed in Sony Ericsson's new Android Market channel. So that's what it was for.
Read all about it here. But only if you're a game developer as it's not of much use to us end users. Interesting that Sony Ericsson is trying to help indie developers like this, though. Could be excellent news for small-time publishers… or a worrying sign that it thinks it hasn't got enough “product” in the pipeline?
Link via Droid Gamers.