That's a huge £70 chunk off the previous RRP, and as it's coming without a SIM card, it'll be unlocked and ready to go on the network of your choice. We are giving it some serious consideration.
If you need further encouragement, there's a fantastic demo video of the Xperia PLAY running through a huge range of emulators here. Not that we are in any way being disrespectful of the phone's official software line-up, of course…
source: Eurodroid