Nokia prepping $120 million ad campaign ahead of Windows Phone launch?

With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. As we've seen with their latest marketing strategy on their latest N9, it seemed that Nokia will be heading the Apple method of advertising.

According to Marketing Magazine, Nokia have already devoted some £80 million to the six-month ad endeavour, which is expected to launch in October. And yet we though the WP7 Nokia handsets will only come in 2012.

Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. Cut some skin from there and mend it here, a common strategy in business's logic. But the company is remaining rather mum on the subject, saying, “We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products.” Awkwardly executed “leaks,” on the other hand, are an entirely different matter.
source: 2DayBlog.com

Related Post:

Nokia

• Dual SIM Nokia Asha 305 available now, but only in Philippines
• Nokia and AT&T cut Lumia 900 price to $50, sweeten the Windows Phone 7.8 pot
• Nokia N9 updated to MeeGo PR1.3, boasts 1,000 improvements
• Nokia 808 PureView announced for US, available soon through Amazon at $699
• Nokia 808 PureView smartphone now official in the US
• Nokia Lumia 710 could be getting in on the Batman action as well
• Nokia introduces the Asha Touch range with three new handsets
• Mobilicity To Release Nokia Lumia 710
• Nokia Lumia 900 Review
• Magenta Nokia Lumia 900 spotted at Microsoft store