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New Vonage app to directly challenge Skype

Wednesday, February 8, 2012

New Vonage app to directly challenge Skype
Vonage is crossing deeper into territory currently ruled by Skype with the launch of a new app for Android and iOS. Vonage Mobile opens up the internet calling service to anyone with a smartphone, whether they are a Vonage subscriber or not. Users get free VoIP calls and texts over WiFi, 3G, and 4G, and Vonage looks to undercut the competition by offering international calling at 70 percent the average per-minute rate of mobile carriers. More importantly, the rates best Vonage's biggest competitor Skype by 30 percent. Calling credit can be added in increments of $4.99 or $9.99 and calls from the app to Vonage home or business lines are free. Vonage Mobile takes advantage of the user's current mobile phone number and contact list, meaning integration is instant.

The app is a big step for Vonage, a company that was on life support just a few years back. Vonage Mobile has the potential to attract a whole swath of mobile users looking to save big on calls. They'll still have to clear that Skype hurdle, an even bigger challenge now that the service is backed by Microsoft, but an improved smartphone experience is a big step towards doing so.

Android Market Link: Vonage Mobile

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